An entire floor of Selfridges carpark was transformed into a Service Station themed installation - the first retail residency to be housed in this part of the London store.

As well as a first chance to shop the runway collection the week long pop up offered a plethora of playful customer experiences including a 'Hot' car wash themed photo station, gifting kiosk with exclusive Service Station merchandise and a Little Chef cafe.

As Creative Director on this project I designed the concept and headed a freelance team on production and execution.