As a member of the Executive Creative Team at Anya Hindmarch I contributed to all stages of the design and marketing process including collection, show and campaign concepts.

I was also responsible for the design and installation of the corresponding showrooms in London, Paris, New York and Tokyo and all Global  pop ups, events, VM and window treatments.

These examples showcase the arch of the creative concept for the Autumn Winter 2016 collection which examined pixelation and colour: the building blocks of digital design. Inspiration was taken from early 8 bit graphics and pioneering arcade games. 

The show set was created from 3 dimensional sliding and illuminated pixels which moved and spoke through out the show posing the question: Do computers dream when they sleep?

This concept was then translated into a print and digital campaign of images and animations of pixelated models.  Pop up spaces were created through out the season in Tokyo, Osaka  and Shanghai. Where customers were invited to have their digital portraits taken and build their own bags embellished with the pixelated straps and stickers of the collection. The pixelation theme then flowed on through into the Global seasonal window treatments.