Each season a global program of pop ups and in store events were executed to engage the customer with witty and interactive takes on the seasonal collections and LFW show themes. As well as spreading the  excitement of the brand to new territories, these treatments periodical re-energised our own stores and events,  providing rich layers for both the customers and the staff to enjoy.  

It was my responsibility to develop the concepts and ensure they were produced on time and budget each season, in each location.

One example of this was a series of domino exhibits after the A/W show that saw 50,000 dominos set up over 7 days prior to show day. This was a one shot, no rehearsal, heart in your mouth moment - where a cascade of dominos toppled to reveal the collection beneath. Smaller domino shows were then rolled out to stores and showrooms for customer and press events. These were teamed with a "humanised" venting machine linked to a customising app on the brand's web site which dispensed personalised gifts based on an 'ANYAGRAM" of each customer's name. 

Other seasons explored the repetition and reflection of graphic print with a pop up program of a Hall of Mirrors experience and Anya's childhood version of customisation in the Sticker Shop that has gone on to become an on going iconic marketing tool and product category for the brand.